Advertising Old Spice Opens With Isaiah Mustafa - 944 Words

The commercial â€Å"Questions† advertising Old Spice opens with Isaiah Mustafa also known as the man your man can smell like in nothing but a towel. He starts by addressing the women of the world with a suggestive â€Å"hello ladies† and continuing to further question women on what they want in a man. It then uses the power of rhetorical strategies such as ethos and pathos, with humor and gender stereotypes to connect with the target audience and convince them Old Spice is the product for them. The narrator initially addresses women appealing to their desire to make their man more attractive, while targeting men who want to be more attractive to women. Old Spice commercials offer little logic or statistics to back their product, however their use of sex appeal and humor play into peoples emotions perhaps making them feel insecure which has proven to be highly effective in selling this brand. As the commercial asks, â€Å"so ladies should your man smell like an Old Spice man?† Well who wouldn’t want an adventurous guy that seems to be the perfect man? The use of ethos to establish a strong character in this commercial is overwhelming; Isaiah himself is a former NFL player (Mustafa). Mustafa has defining attributes like chiseled abs and broad shoulders; he has a deep voice and a bearded face helping him to truly embody the image of a real masculine man. He is both physically fit and attractive embodying the image every man strives to be by establishing himself as a perfect man he has madeShow MoreRelatedMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 Pagesmade by Old Spice in a commercial selling their line of body washes for men. It will break down each claim and the support behind those claims as well as the warrants and assumptions tied to both. It will consider each of Aristotle’s three appeals individually and consider Old Spi ces intentions and use of each in the advertisement in question. Lastly, it will observe for potential logical fallacies with consideration to the implications this ad has towards consumerism. Old Spice CommercialRead MorePropaganda, Propaganda And Propaganda1045 Words   |  5 Pagesadvertisement. In this assignment I compared two advertisements and the propaganda techniques they use. The advertisements that I compared was Old Spice and Axe Anarchy. The first ad I chose is The Axe Anarchy, Unleash The Chaos, campaign. The campaign was developed at Bartle Bogle Hegarty by executive creative director Nick Gill. Bartle Bogle Hegarty is a British advertising agency, founded in 1982 by John Bartle, Nigel Bogle, and Sir John Hegarty. In this ad, the background appears to be a city scape duringRead MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 Pagesthe best photos are being broadcast on electronic billboards in Times Square (time.com). The Commercial and it overviews The Axe 2014 commercial advertisement which named â€Å"Make Love, not War† was shot in Bangkok was developed by British advertising agency Bartle Bogle Hegarty (time.com). It is believed that a huge number of people watched this advertisement during the commercial time of Super Bowl 2014 which is a big event for Americans. Besides that, the official one minute and one secondRead MoreHow Social Networking Has Turned Into A Lifestyle For The Individuals Essay2044 Words   |  9 Pagessocial networking locales, Bharat understudy and My Space have barely any inclination with just 1.7% of the respondents consenting to utilize it regularly. In this manner the acceptable champ is Facebook, which has pulled in young person not just to open their records on Facebook, additionally invest a decent measure of time on Facebook habitually. A couple of years back the locales like Orkut and Twitter, which were extremely well known, appear to have missed out over the long haul to FacebookRead MoreA Debate on Brand Viability3055 Words   |  12 Pages 2012). Some products or services that people use become a tradition something that they always buy when celebrating or the one person they rely on to make things right. There is the tailor who fits all the suits of the men in the family young and old who is so special to the family (almost, it seems, like a family member) that they wouldnt consider taking their alterations or new attire to anyone else. Interestingly, Channel No. 5 is that kind of legendary product. Hingston wrote that Channel No