MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Essay

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT - hear Example3.1 Market overlap053.2 Market Growth Chart074. Market Analysis084.1 Target Market Research084.2 PEST Analysis094.2.1 Political Factors094.2.2 economic Factors094.2.3Social and Cultural Factors094.2.4 Technological Factors104.2.5 Legal Factors104.2.6 Environmental Factors105. Market Competitors105.1 Micro Environment105.1.1 Competitors105.1.2 Customers115.1.3 Distribution Channels125.1.4 Suppliers125.2 SWOT Analysis125.2.1 Strengths125.2.2 Weaknesses125.2.3 Opportunities135.2.4 Threats136. New intersection136.1 Product146.2 Price146.3 Promotion156.4 Distribution157. Future Marketing Strategies157.1 SMART Analysis157.2 Marketing Opportunities157.3 Market Future Acquisitions167.4 New Technology and Expertise178. Financial signal178.1 First Year Cash Flow Forecast ()188.2 First Year Months Balance Sheet (Amount in )208.3 Three Years Projected Profit and Loss Statements21Conclusion22Bibliography23IntroductionPizza sea c hantey is the worlds leading pizza pie stove presently operating approximately at 13,000 locations in more(prenominal) than 90 countries. Pizza Hut offers a variety of pizza items to its customers which include its flagship Pan Pizza, as well as Thin n Crispy, Stuffed Crust, Hand Tossed, and Sicilian. Beside these items, the chain excessively offers salads, pasta, and sandwiches.1. Current Position1.1 Short HistoryIt was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas. After passing several phases, to sidereal day the chain is one of the well established pizza chains of the world. 1.2 Growth Overview In 1958, only two brothers started the business but today the chain has links to more than 90 countries across the world with more than 30,000 employees be working day and night (http//finance.yahoo.com/). Today it has the potential to entertain more than 171,000 customers by serving 97,000 pizzas per day in the United Kingdom alone. 1.3 Financial O verview Pizza Hut is one of the largest pizza chains. In 2007, it sold 35.4 million pizzas in the UK. During 2010, among other companies of Yum, Pizza Hut went from worst to first in its value ratings (Yum Annual Report, 2010). 2. Mission Statement We take pride in making a perfect pizza and providing gracious and helpful service on time all the time. Every customer says, Ill be back. Pizza hut is an employer that offers its services to the team members for growth and reward career in a friendly and working environment. 2.1 P.E.A.R.L.S Passion for excellence in doing everything Execute with positive energy and urgency Accountable for growth in customer satisfaction and profitability Recognize the achievement of others and have fun doing it Listen and more importantly respond to the voice of customer 3. Market Share Information 3.1 Market Share The pizza huts and restaurants provide several various sectors of the food including different types of pizzas like chicken pizza and beef pizza. Some pizza huts also offer snacks, chips, and burger related items along with beverages. Pizza Hut and Domino are the most dominant companies in UK. It has been observed that generally three types of orders are placed in pizza hut. These orders are placed with respect to nature of group and family. The figure shown as Appendix-I indicates that lunch and dinner items are having a big share of the market as 29% of the fast food industry consists of it. Snack items and related beverages contribute 22 and 21% respectively while blistering coffees, breakfast items, and side dishes have a combine share of 28% (Menu Composition Analysis, 2010). Global financial market share of leading companies is shown on the close page. Pizza Hut, Domino, Papa Johns, and Little Caesars are the leading pizza companies of the world. The chart given as Appendix-I